How to count Instapage submissions as conversions in OrcLink. Tested against a copy of Instapage's form markup and submit behaviour (app/api/capture/__tests__/fixtures/builders/instapage.html, test app/api/capture/__tests__/tjs/builders.test.ts). Limits of that test: it is a copy of the markup and of the submit flow as documented, not the live builder; no Shadow DOM; the builder re-rendering the form is not modelled. Check your own page with the test tool.
Set up
- Add the OrcLink script to every page (Conversions > Install).
- In Conversions > Install > 3. Forms turn form capture on and add this form selector:
form.email-form
(Or add the attribute data-orc-capture to the form, if the builder lets you add attributes.)
- Publish.
Notes
- Instapage sends the form and then shows a thank-you message or goes to a thank-you page. Use only one of the two methods: either this form selector, or a thank-you page rule for the destination page. Using both records the same lead twice (two ids).
- Instapage's form markup changes between page templates; check the selector against your page (right-click the form > Inspect) and use the test tool.
Check it
- Open Capture > Test tool in OrcLink and turn test mode on (or add
data-orc-testto the script tag on a test copy of the page). - Open the page from an OrcLink link (so the address has
?olid=), fill in the form and send it. - Within a few seconds the test tool shows one row: kind, the field NAMES read and hashed (email, phone), match "click id", outcome "Yes". It never shows values.
- Turn test mode off. Test outcomes are never sent to an ad platform.
Privacy
- The script reads only the first email-shaped and the first phone-shaped field of the form. Names, messages, dates of birth, insurance and every other field stay in the page. The server hashes the email and phone on arrival and never stores them raw.
- Nothing is read or sent before the visitor gives advertising consent (when the workspace follows the consent manager). In HIPAA mode the same rules hold; hashes only.