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The first-party script: visits, click ids, form capture and the hidden click-id field, on your own tracking subdomain.

Two tag templates: the capture script on all pages, and conversions from data layer events.

Count a visit to your own thank-you or confirmation page as one conversion.

UTM parameters for Google Ads, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for Meta (Facebook, Instagram), the click id OrcLink reads, and the channel the click lands in.

UTM parameters for Microsoft Advertising, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for TikTok, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for Pinterest, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for LinkedIn, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for Reddit, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for Display & Video 360, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for StackAdapt, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for AdRoll, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for Awin, the click id OrcLink reads, and the channel the click lands in.

UTM parameters for Email, the click id OrcLink reads, and the channel the click lands in.

Which capture method each form builder needs.

Capture Gravity Forms submissions with the OrcLink script.

Capture Elementor Pro forms submissions with the OrcLink script.

Capture Webflow forms submissions with the OrcLink script.

Capture Ninja Forms submissions with the OrcLink script.

Capture Contact Form 7 submissions with the OrcLink script.

Capture WPForms submissions with the OrcLink script.

Capture Instapage submissions with the OrcLink script.

Capture Unbounce submissions with the OrcLink script.

Capture Wix Forms submissions with the OrcLink script.

Count a HubSpot Forms form submission in its embed as a conversion.

Count a Calendly booking in its embed as a conversion.

Count a Typeform form submission in its embed as a conversion.

Count a Jotform form submission in its embed as a conversion.

Count a GoHighLevel form submission in its embed as a conversion.

Count a Tawk.to conversation as a conversion, from the OrcLink script on your page.

Count a Intercom conversation as a conversion, from the OrcLink script on your page.

Count a Drift conversation as a conversion, from the OrcLink script on your page.

Count a LiveChat conversation as a conversion, from the OrcLink script on your page.

Count a Olark conversation as a conversion, from the OrcLink script on your page.

Count a Pure Chat conversation as a conversion, from the OrcLink script on your page.

Count a Zoho SalesIQ conversation as a conversion, from the OrcLink script on your page.

Count a HubSpot chat conversation as a conversion, from the OrcLink script on your page.

Count a Crisp conversation as a conversion, from the OrcLink script on your page.

Dynamic number insertion from an OrcLink number pool: each visitor sees their own number, so the call joins their visit.

Send completed calls to OrcLink by webhook. Each call becomes a call outcome.

Send post-call webhooks to OrcLink. OrcLink checks each one with your CallRail signing token.

Send completed calls to OrcLink by webhook. Add the secret as a custom header or as the Basic-auth password.

Send completed calls to OrcLink by webhook. Add the secret as a custom header or as the Basic-auth password.

Send completed calls to OrcLink by webhook. Add the secret as a custom header or as the Basic-auth password.

Transcripts of recorded calls to your OrcLink tracking numbers, and tags for the keywords you list.

A short AI summary and a qualified-lead score for each transcribed call.

Connect a GoHighLevel sub-account. Contacts, opportunities and appointments become outcomes by webhook.

Turn HubSpot deal stages and contact lifecycle changes into OrcLink outcomes, matched back to the ad click.

Pull Lead and Opportunity changes from Salesforce. Stage changes and won deals become outcomes.

Turn Pipedrive deal stages and won deals into OrcLink outcomes, matched back to the ad click.

Pull Zoho CRM lead and deal changes. Stage changes and won deals become outcomes, matched back to the ad click.

Pull Dynamics 365 lead and opportunity changes. Stage changes and won opportunities become outcomes, matched back to the ad click.

Paste your ActiveCampaign API URL and key. Deal stage changes and won deals become outcomes, matched back to the ad click.

Pull Capsule opportunity milestones into OrcLink outcomes, matched back to the ad click.

Pull Insightly lead statuses and opportunity stages into OrcLink outcomes, matched back to the ad click.

Pull SugarCRM lead statuses and opportunity stages into OrcLink outcomes, matched back to the ad click.

Read the boards you pick as a CRM: a status column becomes the stage. Items become OrcLink outcomes, matched back to the ad click.

The Shopify app: orders by webhook, matched to the ad click.

Send orders to OrcLink by WooCommerce webhook. Each paid order becomes an order outcome, matched to the ad click by the olid the OrcLink plugin saves on the order.

Send order webhooks to OrcLink. OrcLink reads each order from your store with an API token, so the order is the store's own record.

Send orders to OrcLink from the OrcLink Magento module or an Adobe Commerce webhook. Each paid order becomes an order outcome.

Send paid invoices, voids and refunds to OrcLink by webhook. Use the secret as the Basic-auth password.

Send invoice notifications to OrcLink by webhook. OrcLink checks each one with your webhook signing key, then reads the invoice from Recurly with your API key.

Send paid invoices and refunds to OrcLink by webhook. Add the secret as a custom header or as the Basic-auth password.

Record paid sales invoices from Xero. OrcLink checks each webhook with your Xero webhook key and reads the invoice from Xero.

Send outcomes to Meta Conversions API through the approval gate, matched by click id or hashed email and phone.

Send outcomes to Google Ads (Data Manager API) through the approval gate, matched by click id or hashed email and phone.

Send outcomes to TikTok Events API through the approval gate, matched by click id or hashed email and phone.

Send outcomes to LinkedIn Conversions API through the approval gate, matched by click id or hashed email and phone.

Send outcomes to OpenAI Ads Conversions API through the approval gate, matched by click id or hashed email and phone.

Send outcomes to Microsoft Advertising offline conversions through the approval gate, matched by click id or hashed email and phone.

Send outcomes to Reddit Conversions API through the approval gate, matched by click id or hashed email and phone.

Send outcomes to Snapchat Conversions API through the approval gate, matched by click id or hashed email and phone.

Send outcomes to Pinterest Conversions API through the approval gate, matched by click id or hashed email and phone.

Send outcomes to X Conversion API through the approval gate, matched by click id or hashed email and phone.

Coming soon. Amazon Ads: not available yet. It needs an Amazon Ads API client approved by Amazon and a Login with Amazon sign-in, which OrcLink does not have yet, and Amazon needs the country of each conversion, which OrcLink does not store.

Coming soon. StackAdapt: not available yet. StackAdapt matches server conversions on its own click id, which OrcLink cannot store yet, and StackAdapt's postback format is not published.

Coming soon. The Trade Desk: not available yet. OrcLink would match only on the click (impression) id carried in the landing URL, never on TDID or other cross-site ids, and it cannot store that id yet; the API format is not public.

Send outcomes to Campaign Manager 360 / SA360 offline conversions through the approval gate, matched by click id or hashed email and phone.

The revenue and opportunity API, the inbound webhook, CSV upload and scheduled file import.

Import a Ruler Analytics export of leads or revenue with the Ruler column presets on CSV upload.

A community connector that reads OrcLink report rows and daily ad spend with a read-only API key.

A daily copy of one report view (aggregates only, never person-level rows) into a sheet OrcLink creates, while the scheduled jobs export and jobs run (your OrcLink operator schedules them).

Read report rows and daily ad spend with the read API; starter queries for Power BI and a CSV script.

Read OrcLink report rows or ad spend into Whatagraph through the read API.

A private OrcLink app for Zapier: triggers on outcomes, actions that record conversions, revenue and opportunities.

Write each lead's source, medium, campaign and channel to its Klaviyo profile, and send an OrcLink event for the lead and the stages you pick.

Write each lead's source, medium, campaign and channel to the Marketo lead, and add a custom activity for the lead and the stages you pick.

Visits with Awin's awc click id (or utm_source=awin) are put in the Affiliate (Awin) channel, so affiliate leads and sales show in your reports.

Gzip CSV per table and day (CSV now; Parquet later), with a _SUCCESS marker.

A load job per table and day into a day-partitioned table (the day is replaced).

One transaction per table and day (delete the day, insert the day). TLS required.

Snowflake reads the S3 export: set up an S3 destination, then run the generated script (a stage on your bucket and one COPY INTO per table) in Snowflake. Snowflake's SQL API has no PUT, so OrcLink cannot load Snowflake directly without your bucket.

Redshift reads the S3 export: set up an S3 destination, then run the generated script (a COPY per table and day) in Redshift.

One transaction per table and day (delete the day, insert the day). TLS from the first byte (TDS 8.0 strict encryption): SQL Server 2022 or Azure SQL.

Publish: the same events and bodies as a webhook endpoint.

SendMessage: the same events and bodies as a webhook endpoint.

A check for material changes in leads, revenue, spend, CPL, ROAS and match rate, explained in plain language, and a chat about your reports.

Budget recommendations with reasons, written from the marketing mix model: a rough, directional estimate.

Find, export, delete or opt out one person, from the dashboard or from a request form you link from your privacy policy.

The workspace retention setting: 90 days, 12 months, 24 months or no time limit.

How OrcLink treats a browser that sends Global Privacy Control or Do Not Track.

Where a workspace's data is stored.

Where to find the draft data processing agreement and the sub-processor list.

On-site capture on the confirmation page, and back-office reconcile by booking id through the revenue API or CSV.

What each tool counts, which visit gets the credit, dates and time zones, consent and modelled data.

Click versus view, windows, dates, consent, modelled conversions, duplicates, and who owns the number.