URL tagging
Tagging TikTok links
UTM parameters for TikTok, the click id OrcLink reads, and the channel the click lands in.
Where the parameters go
Ad level: Destination > URL, add the parameters after the address.
Parameters
Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.
utm_source=tiktok&utm_medium=paid_social&utm_campaign=__CAMPAIGN_NAME__&utm_id=__CAMPAIGN_ID__
TikTok macros used
- __CAMPAIGN_NAME__: the campaign name
- __CAMPAIGN_ID__: the campaign id
Click id
ttclid: TikTok adds ttclid to ad clicks. OrcLink reads it (and the _ttp cookie of the TikTok Pixel when it is on the page).
Channel in OrcLink reports
TikTok Paid. Your own channel rules (Settings > Channel rules) run before the built-in ones.
Keep personal data out of links
A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.