URL tagging
Tagging Awin links
UTM parameters for Awin, the click id OrcLink reads, and the channel the click lands in.
Where the parameters go
Your advertiser deep link settings in Awin.
Parameters
Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.
utm_source=awin&utm_medium=affiliate&utm_campaign=<affiliates>
Click id
awc: Awin adds awc to the landing URL of a tracked click. OrcLink reads it and keeps it on the visit.
Channel in OrcLink reports
Affiliate (Awin). Your own channel rules (Settings > Channel rules) run before the built-in ones.
Notes
- OrcLink does not send conversions to Awin. Awin's own tag on your confirmation page stays in place.
Keep personal data out of links
A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.