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URL tagging
Tagging AdRoll links
UTM parameters for AdRoll, the click id OrcLink reads, and the channel the click lands in.
Where the parameters go
The ad's destination URL.
Parameters
Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.
utm_source=adroll&utm_medium=display&utm_campaign=<retargeting>
Click id
OrcLink reads no click id for this platform: the channel comes from the UTM parameters.
Channel in OrcLink reports
AdRoll Paid. Your own channel rules (Settings > Channel rules) run before the built-in ones.
Notes
- OrcLink reads no AdRoll click id: the channel comes from the UTMs.
Keep personal data out of links
A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.