Tagging Google Ads links

Where the parameters go

Final URL suffix (account, campaign or ad group settings). Turn on auto-tagging in the account settings.

Parameters

Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.

utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

Google Ads macros used

• {campaignid}: the campaign id (ValueTrack)
• {keyword}: the keyword that matched (search); empty on other networks (ValueTrack)
• {creative}: the ad id (ValueTrack)

Click id

gclid: Google adds gclid (or gbraid / wbraid on some iOS traffic) when auto-tagging is on. OrcLink reads all three.

Channel in OrcLink reports

Google Paid. Your own channel rules (Settings > Channel rules) run before the built-in ones.

Notes

• A click with gclid is Google Paid whatever the UTMs say: a click id beats UTM values.

Keep personal data out of links

A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.