URL tagging
Tagging StackAdapt links
UTM parameters for StackAdapt, the click id OrcLink reads, and the channel the click lands in.
Where the parameters go
The ad's click URL.
Parameters
Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.
utm_source=stackadapt&utm_medium=display&utm_campaign=<retargeting>&sapid={SA_POSTBACK_ID}StackAdapt macros used
- {SA_POSTBACK_ID}: StackAdapt's click id; OrcLink reads it as sapid
Click id
sapid: Add sapid={SA_POSTBACK_ID} to the click URL. OrcLink reads sapid and keeps it on the visit.
Channel in OrcLink reports
StackAdapt Paid. Your own channel rules (Settings > Channel rules) run before the built-in ones.
Notes
- OrcLink does not send conversions to StackAdapt yet (coming soon). StackAdapt cost can be imported in Ad costs.
Keep personal data out of links
A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.