URL tagging
Tagging Microsoft Advertising links
UTM parameters for Microsoft Advertising, the click id OrcLink reads, and the channel the click lands in.
Where the parameters go
Final URL suffix (account, campaign or ad group). Turn on auto-tagging of the Microsoft Click ID in the account settings.
Parameters
Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.
utm_source=bing&utm_medium=cpc&utm_campaign={CampaignId}&utm_term={keyword}&utm_content={AdId}Microsoft Advertising macros used
- {CampaignId}: the campaign id
- {keyword}: the keyword that matched
- {AdId}: the ad id
Click id
msclkid: Microsoft adds msclkid when auto-tagging of the Microsoft Click ID is on.
Channel in OrcLink reports
Microsoft Paid. Your own channel rules (Settings > Channel rules) run before the built-in ones.
Keep personal data out of links
A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.