URL tagging
Tagging Display & Video 360 links
UTM parameters for Display & Video 360, the click id OrcLink reads, and the channel the click lands in.
Where the parameters go
The creative's landing page URL.
Parameters
Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.
utm_source=dv360&utm_medium=display&utm_campaign=<prospecting_q4>
Click id
OrcLink reads no click id for this platform: the channel comes from the UTM parameters.
Channel in OrcLink reports
DV360 Paid. Your own channel rules (Settings > Channel rules) run before the built-in ones.
Notes
- OrcLink reads no DV360 click id. If the landing URL also carries dclid (Campaign Manager 360), the click is filed as CM360 Paid: click-id rules come before UTM rules.
Keep personal data out of links
A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.