URL tagging
Tagging LinkedIn links
UTM parameters for LinkedIn, the click id OrcLink reads, and the channel the click lands in.
Where the parameters go
The ad's destination URL.
Parameters
Build it for one landing page with the URL builder (Dashboard > URL builder): it refuses a value that looks like an email address, a phone number, a person's name or a merge tag for one, and sends nothing you type to OrcLink.
utm_source=linkedin&utm_medium=paid_social&utm_campaign=<q4_demo_requests>
Click id
li_fat_id: LinkedIn can add li_fat_id to the landing URL (a Campaign Manager setting). OrcLink reads it.
Channel in OrcLink reports
LinkedIn Paid. Your own channel rules (Settings > Channel rules) run before the built-in ones.
Notes
- Type the campaign name yourself: no LinkedIn macro is listed here until it is checked.
Keep personal data out of links
A landing URL is seen by every script on the page and can be logged by browsers and servers on the way. Never put an email address, a phone number or a name in a parameter, and never a merge tag that inserts one.