OrcLink
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For Shopify and DTC brands that sell through ads, creators and affiliates

See the revenue behind every ad, link and creator.

Orders come straight from your store and are matched to the click that started them. Then they go back to Meta, Google and TikTok as real purchases with real values.

Start freeHow it works

Sound familiar?

Every platform claims the same sale.

  • Every ad platform claims the same sale, so the totals add up to more than you sold.
  • Creators and affiliates send traffic, but you cannot say which ones sell.
  • Browser limits and ad blockers drop purchase events, so the platforms optimise on less data.

How it works

From click to order to better bidding

  1. Step 1: Connect your store

    Install the Shopify app, or the WooCommerce, BigCommerce or Magento connector.

  2. Step 2: Send traffic through tracked links

    Use your own ad tags, or OrcLink links for creators, bios and QR codes.

  3. Step 3: See revenue per ad and send it back

    Reports show revenue, cost and ROAS per channel and campaign. Approved purchases go to the ad platforms.

At sign-up you tell us if you are a healthcare business. Only then does HIPAA mode switch on. In HIPAA mode no ad-platform upload, CRM write-back or outbound webhook leaves until a BAA is recorded (a webhook also needs one for its endpoint; a BAA takes effect only when both parties sign it), and GA4 events stay off. A workspace where nobody answered the question, and a client workspace an agency creates, start in HIPAA mode until the workspace owner turns it off in Conversions, Compliance.

Proof you can check

What OrcLink does, exactly

  • Purchase event ids match your browser pixel, so Meta counts each purchase once.
  • Amounts stay in their own currency. Totals are never a mixed sum.
  • Links keep redirecting after a downgrade or a cancel.
  • By default, each upload waits for your approval. Every send is written to an audit log you can read.

What you get

Revenue per ad, link and creator

Orders straight from your store

The store’s order is the record. A refund lowers the net value.

Revenue per link and creator

Give each creator a link and see clicks, orders, revenue and commission.

Revenue per ad

One view of every channel, with the attribution model you choose and cohort lifetime value.

Feed the ad platforms real purchases

Server-side purchases with order values, so the platforms bid on revenue.

Coming soon: Amazon Ads. Not available in this release.

See every feature and its status

Plans

Start free. Pay for more visits when you grow.

  • Free

    Free, no card

    • 1,000 visits a month
    • 25 links
    • No call tracking numbers

  • Small

    Paid monthly or yearly

    • 10,000 visits a month
    • Unlimited links
    • Call tracking: 3 numbers and 250 call minutes included a month; more billed per number and per minute
    • Adds Google Sheets export

  • Medium

    Paid monthly or yearly

    • 50,000 visits a month
    • Unlimited links
    • Call tracking: 10 numbers and 1,000 call minutes included a month; more billed per number and per minute
    • Adds Segments, Data-driven attribution, Impression attribution, Warehouse export, Event streams (SNS, SQS)

  • Large

    Paid monthly or yearly

    • 100,000 visits a month
    • Unlimited links
    • Call tracking: 25 numbers and 3,000 call minutes included a month; more billed per number and per minute

  • Advanced

    Paid monthly or yearly

    • No visit limit
    • Unlimited links
    • Call tracking: 50 numbers and 10,000 call minutes included a month; more billed per number and per minute
    • Adds Marketing mix modelling, Media planner, AI agents

Every plan includes: Revenue tracking, Geo-routing, A/B testing, Bio pages, QR codes, Immortal links (never expire), Fallback URLs, Data export, Basic analytics.

A visit is a human site session or link click; crawlers, AI agents and test traffic are not counted. You see the price of a paid plan in Settings, Billing before you pay.

Call tracking above the included numbers and minutes is billed per number and per minute, at the rates shown in Settings, Billing. Phone numbers and call minutes are billed by Twilio on the workspace's own Twilio account; OrcLink's call tracking add-on is a platform fee on top of that.

Data-driven and impression attribution are modelled and not causal. The marketing mix model and the media planner give a rough, directional estimate.

  • No card to start

    The Free plan asks for a name, an email and a password. Nothing else.

  • Tracking never waits on billing

    Capture, link clicks, calls and incoming leads and sales do not check your plan. A billing error never switches off a feature that works.

  • Over your limit? Nothing is held back

    Tracking, reports and every export keep working. After 14 days over the visit limit, you cannot add some new setup until you upgrade or the month turns.

  • Cancel in the app

    Cancel from Settings in the app. Your links keep redirecting after you cancel.

  • Your data stays yours

    Export at any time: CSV, the open API, webhooks, or a warehouse on plans that include it.

See which creators and ads sell

Create a free account, add the script, connect one source, and see results from your own data.

Start free

  1. 1. Create your account

    Name, email and password. You start on the Free plan, and tell us if you are a healthcare business.

  2. 2. Pick your setup

    A short setup asks for your store and makes a first tracked link. No store? Pick "No store" and go straight to installing the script.

  3. 3. Install the script and connect sources

    Add /t.js to your site, then connect your CRM, store, payments, forms or calls from the dashboard.