OrcLink
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For SaaS and B2B teams with a sales pipeline

Tie ad spend to pipeline and closed revenue, not just sign-ups.

OrcLink follows each lead from the ad click through your CRM stages to closed-won, shows open pipeline apart from won revenue, and sends offline conversions to Google, Meta, LinkedIn and Microsoft (built, not yet tested live).

Start freeHow it works

Sound familiar?

The ads optimise for sign-ups. Your board asks about pipeline.

  • The ad platforms optimise for sign-ups and demo requests, not for deals that close.
  • Sales cycles run for months, so last-click reports miss the ad that started the deal.
  • Marketing and sales disagree on where pipeline came from.

How it works

From ad click to closed-won in three steps

  1. Step 1: Capture sign-ups and demo requests

    Add the script and mark your forms, or send leads from your app by API.

  2. Step 2: Connect your CRM

    OrcLink reads each lead’s stage and deal value, and can write the source back into empty CRM fields.

  3. Step 3: Report pipeline and send it back

    See pipeline and won revenue per campaign. Send each stage to the ad platforms as its own conversion.

At sign-up you tell us if you are a healthcare business. Only then does HIPAA mode switch on. In HIPAA mode no ad-platform upload, CRM write-back or outbound webhook leaves until a BAA is recorded (a webhook also needs one for its endpoint; a BAA takes effect only when both parties sign it), and GA4 events stay off. A workspace where nobody answered the question, and a client workspace an agency creates, start in HIPAA mode until the workspace owner turns it off in Conversions, Compliance.

Proof you can check

What OrcLink does, exactly

  • Revenue, ROAS and ROI count won value only. Open deal value shows apart as pipeline.
  • Multi-touch models include W-shaped and full path, for long sales cycles.
  • Write-back fills empty CRM fields only by default, so your sales team’s data is not overwritten.
  • The API is documented in public, for reading and writing.

What you get

Pipeline and revenue per campaign

From click to closed-won

Every touch before the deal, with the stages you name.

Offline conversions

Tell the platforms which leads became opportunities and customers, with values.

Subscription revenue

The first payment counts once. Renewals are not sent to the ad platforms again.

Your data, in your stack

Use the API, webhooks, a warehouse or GA4. Nothing is locked in.

Coming soon: Xero. Not available in this release.

See every feature and its status

Plans

Start free. Pay for more visits when you grow.

  • Free

    Free, no card

    • 1,000 visits a month
    • 25 links
    • No call tracking numbers

  • Small

    Paid monthly or yearly

    • 10,000 visits a month
    • Unlimited links
    • Call tracking: 3 numbers and 250 call minutes included a month; more billed per number and per minute
    • Adds Google Sheets export

  • Medium

    Paid monthly or yearly

    • 50,000 visits a month
    • Unlimited links
    • Call tracking: 10 numbers and 1,000 call minutes included a month; more billed per number and per minute
    • Adds Segments, Data-driven attribution, Impression attribution, Warehouse export, Event streams (SNS, SQS)

  • Large

    Paid monthly or yearly

    • 100,000 visits a month
    • Unlimited links
    • Call tracking: 25 numbers and 3,000 call minutes included a month; more billed per number and per minute

  • Advanced

    Paid monthly or yearly

    • No visit limit
    • Unlimited links
    • Call tracking: 50 numbers and 10,000 call minutes included a month; more billed per number and per minute
    • Adds Marketing mix modelling, Media planner, AI agents

Every plan includes: Revenue tracking, Geo-routing, A/B testing, Bio pages, QR codes, Immortal links (never expire), Fallback URLs, Data export, Basic analytics.

A visit is a human site session or link click; crawlers, AI agents and test traffic are not counted. You see the price of a paid plan in Settings, Billing before you pay.

Call tracking above the included numbers and minutes is billed per number and per minute, at the rates shown in Settings, Billing. Phone numbers and call minutes are billed by Twilio on the workspace's own Twilio account; OrcLink's call tracking add-on is a platform fee on top of that.

Data-driven and impression attribution are modelled and not causal. The marketing mix model and the media planner give a rough, directional estimate.

  • No card to start

    The Free plan asks for a name, an email and a password. Nothing else.

  • Tracking never waits on billing

    Capture, link clicks, calls and incoming leads and sales do not check your plan. A billing error never switches off a feature that works.

  • Over your limit? Nothing is held back

    Tracking, reports and every export keep working. After 14 days over the visit limit, you cannot add some new setup until you upgrade or the month turns.

  • Cancel in the app

    Cancel from Settings in the app. Your links keep redirecting after you cancel.

  • Your data stays yours

    Export at any time: CSV, the open API, webhooks, or a warehouse on plans that include it.

See pipeline per campaign

Create a free account, add the script, connect one source, and see results from your own data.

Start free

  1. 1. Create your account

    Name, email and password. You start on the Free plan, and tell us if you are a healthcare business.

  2. 2. Pick your setup

    A short setup asks for your store and makes a first tracked link. No store? Pick "No store" and go straight to installing the script.

  3. 3. Install the script and connect sources

    Add /t.js to your site, then connect your CRM, store, payments, forms or calls from the dashboard.